Live Spark AniMates - real-time avatars for events

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BEHIND THE SCENES

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Taken backstage during a rehearsal, this clip shows how AniMates are created: A performer sitting at the controls of a computer manipulates the body movement in real-time, while voice processing software controls character's mouth.

KEMPS SALES MEETING

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The Kemps Cow had been part of the Kemps brand and heritage for decades. She found her voice at the 2008 annual conference, where she interacted live onstage with both executives and audience members.

ITT NATIONAL MEETING

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An AniMate creates a lively and unexpected opening at a national meeting. Appearing as a member of the audience that was "accidentally digitized", the character helpes to address the concerns of the audience and serve as host for a Q&A session. His name: Frank Discussion.

DIRECWAY TRADE SHOW

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At the Consumer Electronics Show in Las Vegas, we kept attendees actively engaged in a presentation that featured two AniMated characters and an audience-response game show.

STARKIST PR SATELLITE TOUR

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Charlie the Tuna always wanted to be caught for Starkist Tuna but it was he who caught the attention of the media in a national satellite tour. Charlie interviewed with news personnel around the country, promoting Starkist's new Tuna-in-a-Pouch.

ANIMATE IN THE BOARDROOM

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An AniMate interacts with the attendees at an informal executive briefing.

KIMBERLY-CLARK SALES MEETING

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Taking off on the popular computer game "The Sims", we created a full-body "Sim" for a national sales meeting. He helped air the audience's concerns and provide relevance for the corporate message.

JVC NEW PRODUCT INTRO

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For JVC, we created a 40-minute product training co-hosted by two animated characters. We incorporated an audience-response game show to keep the attendees engaged throughout.

ASTRAZENECA SALES MEETING

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We created a rhinocerous to serve as a spokescharacter for AstraZeneca's Rhinocort Aqua nasal spray. In this clip, the Rhino entertains the audience at their national sales meeting.